Product Positioning
“Our products are suitable for everyone.” Of course, the more people buy the product, the better, but if it does not have a main positioning, it will become inappropriate everywhere. Just like a pair of shoes, it can be used for running, as leather shoes, or as slippers. Although it seems very convenient, it seems not so comfortable for those who want to buy running shoes, and it is not professional enough for office workers. So a main positioning and characteristic functions are very important.
Target Audience
With the main positioning and special functions, the corresponding target audience can naturally be generated. At this stage, it is necessary to develop and sort potential targets as much as possible, so as to promote sequentially in subsequent warm-up advertisements and accumulate customer groups.
Material Preparation
Copywriting, pictures and videos are the three major elements of material. Good copywriting can empathize and resonate with people. Attractive pictures can catch the viewer’s vision and want to know more at the first time; smooth and clear videos can make the target audience Understand, love and even be moved. In addition, “support and cooperation” is one of the extra points in crowdfunding. We can further make consumers have higher confidence and interest in products through suggestions and recommendations from experts and public figures.
Preheating
After everything is ready, you can enter the pre-warming stage. In the early warm-up, the main purpose is to accumulate fans and attention before the official launch, and we can also use the opportunity of warm-up to understand consumers’ opinions and suggestions; because the fundraising period is limited, we need to reach the maximum in the shortest possible time Results usually take three months.
Preheat Sprint
Two weeks before the official launch is the warm-up sprint stage. This stage is not only to grasp the final accumulation, but also to activate fans who have been paying attention from the beginning, so as to avoid time diluting everything.
Officially Launched
The official launch is like an Apple conference. We have to announce to the world that our fundraising has begun! Therefore, there are a series of marketing activities that need to be implemented and exposed.
Customer Service
FORYU DESIGN not only provides pre-preparation and advertising placement, but we are more inclined to assist and support the entire project. Therefore, during the entire process of the fundraising plan, we can provide contact and reply from customer service.
Community Management
In addition to customer service management, another key point is the operation of the community platform, because the community is like a brand stage, all information, interaction and updates need to be constantly noticed and adjusted, so we also provide community management Serve. If you want to know more about crowdfunding, please feel free to contact us!
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FORYU DESIGN CO., LTD.
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Xizhi Dist., New Taipei City 221424 Taiwan.
E-mail : Timchien@foryudesign.com
T +886 2 8692 6130 / F +886 2 8692 6921
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